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Food + Beverage · Full campaign

the cycle

Cycle support presented with color, honesty, and zero sad wellness beige.

The Cycle botanical tonic campaign photograph 1
Support for every part of the cycle.

The goal

Make support feel
easy to reach for.

Introduce a colorful line of botanical tonics for different stages of the cycle through content that feels approachable, useful, and genuinely enjoyable.

I balanced bright product-led compositions with softer lifestyle moments, giving the full range a clear visual identity while showing how one can fits naturally into a slower day at home.

The campaign media

Comfort, color,
and a real routine.

Short-form campaign video · UGC

Campaign photography

Bright cans.
Soft-day energy.

The Cycle botanical tonic campaign photograph 1
The Cycle botanical tonic campaign photograph 2
The Cycle botanical tonic campaign photograph 3
The Cycle botanical tonic campaign photograph 4

Deliverables

Short-form UGC videoLifestyle photographyProduct photographyRange storytelling

Have a product with a real-life story?

Let’s make it useful,
beautiful, and believable.

Start a project