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Beauty · Full campaign
Marin
A strawberry lip treatment turned into a full pink summer mood, complete with soft serve, glossy details, and just enough sweetness.
The goal
Make the benefit clear.
Make the world irresistible.
Introduce Marin’s Strawberry Lip Treatment through content that communicates rich hydration while feeling playful, tactile, and immediately scroll-stopping.
I built the campaign around the product’s strawberry story, pairing glossy macro details with soft-serve styling, red nail art, and layered pink textures. The video delivers the product experience while the photography gives the campaign a polished editorial finish.
The campaign media
A little glossy.
A lot delicious.
Deliverables
Short-form UGC videoBeauty product demonstrationEditorial product photographyConcept-led styling
Have a product with a real-life story?