Home + Wellness · Multi-concept campaign

The Cleaner Soul

Non-toxic home care photographed with warmth, texture, and enough polish to make cleaning feel almost luxurious.

The goal

Build one world.
Tell three useful stories.

Create a flexible campaign library across kitchen, floor, and laundry products, showing how The Cleaner Soul fits naturally into a beautiful, pet-friendly home.

I developed three distinct creator-led routines under one cohesive visual direction, then expanded the campaign with a commercial photo library. Golden natural light, coconut, sandalwood, warm wood, soft linen, and Meeko connect the full range while keeping every label and use case clear.

The campaign media