the wandering b.UGC + PHOTO
Menu
WorkServices + PricingAboutStart a project
← All work

Home + Wellness · Full campaign

CHIRP

Recovery content that starts where the soreness actually happens.

Bea and Atlas with the Chirp recovery wheel after a hike
The hike was worth it.

The goal

Real recovery.
After real miles.

Connect the product to the post-hike soreness and recovery routine it was designed to support.

I opened outdoors with Atlas, then brought the story home for a clear product demonstration. That gives the recovery claim context before showing how naturally the product fits into an everyday routine.

The campaign media

From trail legs
to recovery mode.

Short-form campaign video · UGC

Campaign photography

Tactile, simple,
and easy to understand.

Chirp recovery campaign photograph 1
Chirp recovery campaign photograph 2
Chirp recovery campaign photograph 3
Chirp recovery campaign photograph 4
Chirp recovery campaign photograph 5

Deliverables

Short-form UGC videoProduct demonstrationLifestyle photographyWellness storytelling

Have a product with a real-life story?

Let’s make it useful,
beautiful, and believable.

Start a project