← All work
Food + Beverage · Energy + Clear Protein
BE LOVE
Two very different drink moments, connected by bold color and content that makes each one easy to crave.
The goal
One brand.
Two real routines.
Create distinct content worlds for BE LOVE Energy and BE LOVE Clear Protein while keeping the brand’s confident, colorful personality recognizable across both product lines.
For Berry Melon Rush, I leaned into saturated poolside color, cold condensation, watermelon, and strawberries to make the energy drink feel like summer in a can. Clear Protein shifts into warm window light and an unhurried morning routine, showing a softer, genuinely useful way to add protein without losing the product’s playful identity.
The campaign media
Bright energy.
Soft-morning protein.
Deliverables
2 short-form UGC videosEnergy product photographyClear Protein lifestyle photographyMulti-product storytelling
Have a product with a real-life story?